Apple shares hit a record high on Thursday after the American smartphone giant confirmed that it will be hosting an event on September 12th to unveil new iPhone models. The event will take place at the Cupertino campus. At one point during trading, the stocks hit $228 per share, one of the highest ever recorded. Rumor has it that Apple will unveil three new smartphone models before the end of this year.
One device is expected to have a bigger display than the others. The American company is also making plans to release a phone with an edge-to-edge display like the one on iPhone X that launched a few months ago. However, the screen will use LCD technology instead of the more expensive OLED. There’s also speculation that the company may launch a gold-colored successor to the high-end iPhone X which is already available in grey and silver. Documents filed with the Federal Communications Commission show that Apple has in fact sought approval from the agency to create a gold version of its futuristic iPhone X.
Many analysts are confident that the phone will launch this year. We have also seen a few photos of the proposed gold-colored iPhone models. They appear to have a larger screen too. Although there’s no way to verify these photos, they usually have a level of truth in them. The models we have seen so far also appear to resemble the iPhone X in terms of the design.
There are reports that indicate that Apple could name the new devices iPhone XS. But then again, this information has not been confirmed by the company. Apple is also expected to release a larger Apple Watch. The company will increase the display size by getting rid of the edges. For many years now, Apple has traditionally released its iPhone device on the second week of September in planned events that take place at its campus.
The company also uses this opportunity to announce updates for other products too including the Apple Watch, and analysts don’t expect things to change this year. Apple starts selling the iPhone soon after the launch in order to be ready for the holiday season when sales tend to really skyrocket. Apple has also distinguished itself as a high-end brand. The iPhone X which starts from $999 is still one of the most expensive phones ever made.
Although there were some doubts that the high cost could slow sales, the American giant has managed to beat Wall Street expectations. However, demand for smartphones around the world is generally going down. Apple wants to use its proposed low-cost version of the iPhone X to reach lower end customers with a quality product. Details about the phone are still streaming in slowly so we may not be able to know exactly what the company has in store for its global consumer base until the official event next week.