Facebook is introducing a new feature that will allow users to file a complaint against bad business advertising on the platform. Users who buy a product through a Facebook ad will have the option to give feedback on their experience. If a company gets too many complaints from users, Facebook will consider banning it from using the social media platform to advertise its products.
In fact, the new policy will roll out globally starting today. Facebook says that the policy is designed to prevent the abuse of ads on its platform. In addition to this, the social media company says that the policy will also help prevent “bad shopping experiences.” The company believes that bad experiences arising from Facebook ads could lead to frustrated users and this will affect its business.
The policy is going to target a number of specific problematic areas. These areas include shipping time, the quality of the product shipped, and the overall customer service. It seems that Facebook is taking its fight against misleading ads further. The company will now hold advertisers accountable for the products they advertise through the platform. Companies will, therefore, need to step up their game to continue advertising on Facebook.
The feedback from users will be solicited directly by Facebook. Once the platform detects that someone purchased a product through a Facebook ad, there will be a notification in their account asking them to leave feedback on their experience. You can choose to leave feedback or not. If you want to leave a feedback, you will be redirected to an ads activity page where you can post your experience.
Facebook will also notify the businesses that advertise on its platform for any negative feedback left by users. The company will try to pinpoint specific issues that a huge number of buyers have in order to allow the concerned companies to make the required changes. This will be the first warning for these companies. Facebook will then track feedback and if there’s no improvement, the social media platform will start to limit how many ads the affected companies can run at a given time. If even after this limitation the customer complaints continue, the affected companies will be banned from the platform.
The goal of the new policy is to basically give customers a voice when they buy through Facebook ads. The policy will also be an ideal addition to Facebook’s fight against scammy ads on the site. The company has been dealing with a fall out in user trust over the last few months after revelations of a massive data breach on its platform. The company has implemented several new policies to protect users and it seems that this is not going to stop anytime soon.
Facebook ads remain the most important source of revenue for the company. Prioritizing user confidence and trust over revenue is definitely a big step for Facebook. This shows that the social media giant is ready to make the platform more user-oriented.