Electric vehicles have become popular in recent years, with new models being released every year. Despite their growing popularity, there is still a gender gap in that specific market. That’s because women are less likely to purchase them when compared to men.
This article will explore why this is the case, and what steps can be taken to bridge this gap.
Do Women Buy Fewer Electric Vehicles Then Men?
Yes! Women are less likely to purchase electric vehicles than men, and this is due to a variety of factors, including the price, the way of driving, and marketing. That is why there is a huge gender gap in the electric vehicle market.
Why Women Buy Fewer Electric Vehicles Then Men?
Firstly, electric vehicles are often more expensive. In addition, they can seem intimidating or technophobic to some potential buyers. Finally, their marketing usually points to a male audience.
- Electric vehicles are often more expensive than traditional petrol-fueled cars. This can be a barrier to entry for many potential buyers, regardless of gender.
- Electric vehicles can seem intimidating or technophobic to some potential buyers, especially for women who may feel less confident in their ability to understand the technology. That can also be a deterrent to potential buyers in general.
- Electric vehicles are often marketed to a male audience which can further contribute to a gender imbalance in their market.
Can we do something about it?
How To Avoid the Gender Gap in Electric Vehicles Market?
There are three main steps to bridge the gender gap in the electric vehicle market:
- market the vehicles to a more diverse audience;
- educate potential buyers about the vehicle's benefits;
- and reduce the prices.
Marketing the vehicles to a more diverse audience can make them more accessible to a wider range of potential buyers and educating potential buyers about the benefits of electric vehicles can help demystify them.
There is no need to write anything about reducing costs, is there?